Airbnb is constantly evolving, so property management companies can’t afford to have the same strategy they had when the platform first appeared. For a management company, hosting all of its Airbnb listings on their company account may seem like the best solution, but is it really best suited to the priorities of the property owner?
The advantages of the Airbnb co-host option
Being an Airbnb co-host lets property managers keep everything in control while benefitting the owner of touristic apartments as well as guests. The chance to have each listing hosted by the property owner’s account on Airbnb, and managed by the agency’s account as a “co-host” provides a whole range of benefits.
The co-host option gives access to all the functionality that might be needed while offering the property owner great advantages!
Access to the property listing
Property owners put their trust in the managers to deliver results. Of course, updates on the Airbnb performances are a must for the owners of holiday rentals, and the co-host option allows them to keep a watchful eye on the progress. The property owner has the ability to view everything regarding the property listing such as its performance, status and communications with guests.
Property owners may not check up on the listing with this functionality, but its mere availability will boost their confidence on the service provided by the property management company (PMC), as everything is very transparent, and no information can be hidden.
Continued connection with the guests
As well as allowing to monitor all of the listing’s activity, keeping property owners as the host of the listing will keep owners in touch with their guests.
Guests still prefer the closer, personal appeal of meeting the owner one-to-one. While this may not be possible, even seeing the owner as a host/co-host on the listing will create confidence within guests. We can avoid the cold, corporate reputation that the presence might suggest by keeping that friendly, personal face on the Airbnb listing.
An easier path to the Superhost status
The “Superhost” status depends on the listings that are managed by the PMC. When the property owner keeps their property on their account, the chances that their apartment will reach the Superhost status is greater. It is especially true if the management agency is dealing with a lot of apartment on its account.
Once they reach the Superhost status, the apartment will not be impacted by potential negative grades received by other apartments managed by the PMC.
Find out more about how to gain the Superhost status here.
An easier “endgame” if property owners decide to change their management method.
We would hope that our property owners would never want to stop working with us, but situations can always change. Being an Airbnb co-host allows this separation process to be much easier for the owner, as they can return to being the sole host, keeping all of the positive reviews without any hassle.
Airbnb still hasn’t quite perfected the balance between company and individually managed properties. As trends continue to change we may see guest preferences lean one way or the other, but until then the co-host option is a great way to keep our property owners in the loop.
Being a co-host, whether we are a PMC or simply an individual host, brings easier and broader control on the listing. Having an extra pair of eyes on all aspects of the property management certainly can’t hurt, especially when it comes to replying to guests, tracking and responding to reviews and generally updating the listing.
If you’re looking for more information about co-hosting as an individual, GuestReady wrote this handy article which serves as a great guide.